In a career spanning six decades Postaer experienced—and survived— everything the mercurial world of advertising threw at him. Humbling moments as an ad salesman on the Missouri J-School’s city daily. On to his first professional copywriting job in the advertising sweatshop of a Chicago department store. A stint cranking out Sears catalog pages teamed up with a layout person on the other end of a pneumatic tube. Latching on at a small Chicago agency where he became the youngest creative director in America. Recruited by a large national agency to work on major brand names including McDonalds and Bud Light. And finally, in L.A., partnering with Gerry Rubin to form their own agency (RPA, one of the few remaining large independents) supervising creative on the ever-growing Honda car brand, a client he calls
He credits his ascending career path to luck and timing and the creative stars around him. But he demonstrates, too, a ton of personal drive and intuition. His anecdotes, frank and often funny, pepper the pages. From his first three alliterative clients (the eponymous book title) to some of marketing’s most illustrious names, there are scores of emotional highs and lows in Postaer’s ironic chronicle.